DashboardHub was born from frustration — because tracking an ecommerce business shouldn't require a data science degree or a €500/month SaaS subscription.
DashboardHub started in 2021 when our founder, running a Shopify store selling sustainable home goods, realized he was spending more time wrestling with spreadsheets than actually growing his business.
Existing analytics tools were either too expensive, too complex, or built for enterprise companies — not the everyday seller trying to figure out why their margins were shrinking.
What started as a personal spreadsheet quickly became something people wanted. After sharing it in a Shopify Facebook group, 200 people requested a copy overnight. DashboardHub was born.
Today, over 2,400 ecommerce sellers across Shopify, Amazon, Etsy, and beyond use our dashboard templates to track their businesses every day. We've expanded to 20 templates covering every major ecommerce use case.
Enterprise analytics tools cost thousands per year. Meanwhile, most ecommerce entrepreneurs are making critical business decisions based on gut feel or incomplete data.
Our mission is simple: give every ecommerce seller — whether they're doing €10k or €10M/year — the same quality of business intelligence that big brands have, at a price that makes sense.
We believe that when you can see your business clearly, you make better decisions. Better decisions mean higher profits, less wasted ad spend, and a more sustainable business.
A small team of ecommerce veterans, data analysts, and designers passionate about helping sellers grow.
Join 2,400+ ecommerce sellers who run smarter businesses with DashboardHub.
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